Ending the Journey

My conclusion to my blogs is finally here, and I must say what a journey it has been. Not only have I learnt an awful lot, but I am now aware of the issues that lie within the media. Blogging has helped me communicate the broader message in life, and has also made me aware of the issues that lie within Facebook, and has made me reconsider what I like and what I say… This is a good thing.

Over my journey, I have come across many favoured topics, and I have intertwined them within my blogs.

Chick, Chick, Booooom!

The unsuspecting liar who reached acclaim and international stardom overnight is a prime example of convergence and the way the media operates. A good-looking young female in the act of citizen journalism turned a dared act into a national joke. Interesting how a lie turned into a job resume.

Remixed or Shaken

Participatory culture evident in the aftermath of the release of Baauer’s ‘Harlem Shake’. Remixed versions of the shake flooded my Facebook news-feed and majority were quite funny. But just because they were funny, does not mean they were legal. Copyright Permission? I think not.

Click, Click, Click

Are we all trigger happy? I think yes! One of my favourite blogs discusses how individuals on Facebook in particular are happy to click ‘like’ just to have a good conscience. However, It’s not that easy to fix the world’s problems in a single click of the button. KONY 2012 is a great example of how liking or commenting on a video will indeed NOT help the child soldiers in Africa. I’d recommend having a donate button… Click that for a change?

Remember, Keep Smiling and Rock on!
Thanks, Johno


It’s not funny… It’s Racist!

Homophobia, racism, and cyber-bullying are 3 topics that make majority of us cringe! The internet is designed so that people have a free say, and also unfortunately have the will to interact in these 3 topics. Facebook for example, has no gatekeepers and participatory culture and involvement is quite high, therefore leaving an opening for harsh comments and crude statements regarding homophobia, racism and bullying.

Memes are currently little captions that are featured within pictures usually creating a comical situation. However memes can be distasteful and powerful for the wrong reasons, especially in relation to homophobia, racism and bullying. Another word for this type of treatment is trolling, or pranking to an unacceptable level.

The feeling of making a dominant, negative meme can have many implications. Because Facebook has no gatekeepers, memes are easily created and used for racist themes. Memes relating to homophobia can also have negative subsequences, the term gay, is tossed up alot on social media websites and can directly offend gay individuals and communities.

Trolling also can be taken the wrong way, in regards to bullying on multiple levels. Groups on Facebook, regarding trolling, implore subtle bullying techniques that stir social media arguments and instead of being funny, is a form of harsh bullying. An example of this is below.

The troll above is in direct relation to black individuals, and leaves a sour taste in many readers minds. However, it is the minority who like troll pages like this to get a kick out of it. Forms of bullying such as the one above, can have implications on black communities and also the wider world, as it is a racist gesture and personally should not even be allowed to be broadcasted on the internet.

So why doesn’t Facebook control racist and homophobic trolls?

Thanks, Johno

Click, Click, Click

Clicking, Liking, Sharing or Commenting will not fix a problem. It is true that some individuals think so. Facebook has diluted our minds into making us click friendly, Clicktivism, another term for constantly clicking refers to this. The way social media has shaped our minds into liking reforms or signing online petitions, does not make us social activists but instead slactivists.

KONY 2012 makes this apparent whereby facebook members, shared, commented and liked the campaign regarding help and support for child soldiers. The fact of the matter is, doing any of these actions will not help or assist the child soldiers. There is no money value present, and therefore referred to as slactivism.

Participatory culture is evident in campaigns such as KONY 2012, and is described in one of my previous blogs. https://johnokontalis.wordpress.com/2013/04/05/participation-is-addictive/

So is it because all of my friends like the KONY 2012 campaign, so do I? Majority of the time, I would say so. Making the point that participation is addictive and without spending your own money, Slactivism is also apparent.

There are also current groups on Facebook that have an urge to be liked, so that your mind and also conscience is at ease. Some include, Like if you ‘Love your Grandma’, or Like and you will go to Heaven. Although stupid and irrelevant, it creates a positive for your conscience at that time and reinforces how Clicktivism is so easy and carefree.

Thanks, Johno


Remixed or Shaken?

In today’s society, Remixed music is acceptable and often evident, as it suites different peoples tastes. By doing this, individuals change or alter the medium (Original track) to share with the community. This is usually performed through YouTube and creates a participatory culture between the differing Music genres; Hip Hop, R and B, Rock.

To Remix, is to alter an original track by mixing pre-existing sounds and combining them into one whole form. This may not necessarily be just in regards to music, it also can refer to; Games, TV shows and Movies.

The term Remix Culture, supports an individuals creativity and also links in with participatory culture. It’s great to see and hear an array of different sounds from a remixed piece, but whats legal and illegal? Where and when does copyright step in?

Now it’s said that filesharing is illegal, so taking someone’s song, remixing it, then claiming it to be yours is also illegal. In fact every song, movie, TV show and game has a very strict license, and unless granted to you, it remains illegal to remix or claim as your own.

The ‘Harlem Shake‘ by artist Baauer, is a recent track that has hit world wide status. Not just for the song itself, but for what individuals have been doing with it. Videos that encumber the Harlem Shake song, include people shaken about and doing all sorts of silly antics. So does it become illegal to use the song for fun and dance? Yes it does, and why doesn’t Baauer or YouTube themselves take any action against it.

Thanks, Johno

You’re a Wizard, Harry

Transmedia storytelling, more specifically Transmedia narrative is a term that everyone knows, not by definition but by content. It’s derived from a world, and starts from one single medium. The world of Harry Potter is a perfect example and one of my childhood heroes! J.K. Rowling firstly initiated Harry Potter into this world with the first of 7 novels. The fictional story of Harry‘s spellbinding adventure came to blossom, with world-wide followers. Once Harry Potter, turned into a Movie production, the world went into a frenzy, with Merchandise, Memorabilia and Video Games becoming available.

The cultural logic of the Harry Potter series, was to broaden its scope and to reach audiences all around the world. Being a prime example of a Transmedia Narrative. Transmedia Storytelling allowed the audience to become part of another mystical world, and thrive upon participatory culture. This is still evident in today’s society, the example of participation is apparent in the UOW’s Harry Potter group, whereby they have a quidditch team and meet regular and have a game.

The UOW Quidditch team makes evident the dynamics of global and local media cultures, in this case being the Universities culture of allowing the group, and enjoying a game, made apparent and hence made famous by the Harry Potter franchise.


Through convergence, Harry Potter has hit overdrive and become one of the most popular Transmedia Narratives on Earth.

Thanks, Johno

Success so far!

Fellow Students of BCM 110,

Time has gone so quick, already we find ourselves in week 7 and that lonely, awkward 1st week is way behind us. My understanding of the Media was very general, Channel 9 news at 6 pm and A current Affair at 6.30 pm were my only outlets to the news around the world. But now 7 weeks on I am more in tuned and more aware of how the Media operates around us.

Six Major Companies make up the Media Structure; News Corp, Disney, GE, Viacom, Time Warner and CBS. They accumulate up to 90% of the Media industry, feeding us viewers the information needed for knowledge. My big success so far in this topic is realising the politics and greed caused by the media, more specifically, News Corp – Phone Hacking Scandal. As I delved into this scandal, I discovered the leaps and bounds in which a company goes to, in order to get that news story.

My knowledge of identifying advertising techniques has also increased due to my understanding of connotation and denotation. In fact, my favourite blog post was that of Blog 2 – Rated MA – For Mature Audiences, I discovered how effective sexual advertising was and how the cliche of ‘Sex Sells’ truly exists, and is evident in nealry every advertisment nowadays.

I have reviewed and commented upon my fellow students blogs, and I’m pleased to say that they have all so far had there own perspective and have put across a message of intent about the topics that we have covered so far. I plan to continue learning and realising the media world out there!

Remember, have a laugh at what the Media has to offer!

Thanks, Johno

Chick, Chick, Booooom!

Now tell me who doesn’t want to be famous? Citizen Journalism is derived from every day people exposing stories and having the Authority to do so. Authority is the essence of gate keeping, it provides a stamp of approval, authority also provides closure for the individual.

British journalist, Andrew Marr suggests that Citizen Journalism has “nothing to do with journalism at all”, further stating it’s all just a drunken rant instead. Overnight fame has occurred like this before, in a young female lying to reporters about a Shooting incident, the infamous Chick Chick Boom.

Clare Werbeloff  is her name, and given that she had the authority to talk out to channel 9 was completing legal. However, her story was false and was in fact a joke dared by a friend. She proclaimed this joke later online, with “Got a little too loose in the Cross on Sat ha ha enjoy my clip.”   This case of Citizen Journalism propelled the young female to overnight stardom,  inciting even a clothing range. She also got herself an agent to deal with the media offers that followed included a photo-shoot in ZOO weekly that she turned down. Miss Werbeloff had the authority to say what she wanted, but was it acceptable? That night someone was shot, and the victim on that evening came out and stated “I’m just a bit upset about the fact that I’ve been shot and that I almost lost my life and there’s this girl all over the news getting popular all because she has no brains.”

Authority or Alcohol-intoxicated Stupidity?