Transmedia storytelling, more specifically Transmedia narrative is a term that everyone knows, not by definition but by content. It’s derived from a world, and starts from one single medium. The world of Harry Potter is a perfect example and one of my childhood heroes! J.K. Rowling firstly initiated Harry Potter into this world with the first of 7 novels. The fictional story of Harry‘s spellbinding adventure came to blossom, with world-wide followers. Once Harry Potter, turned into a Movie production, the world went into a frenzy, with Merchandise, Memorabilia and Video Games becoming available.
The cultural logic of the Harry Potter series, was to broaden its scope and to reach audiences all around the world. Being a prime example of a Transmedia Narrative. Transmedia Storytelling allowed the audience to become part of another mystical world, and thrive upon participatory culture. This is still evident in today’s society, the example of participation is apparent in the UOW’s Harry Potter group, whereby they have a quidditch team and meet regular and have a game.
The UOW Quidditch team makes evident the dynamics of global and local media cultures, in this case being the Universities culture of allowing the group, and enjoying a game, made apparent and hence made famous by the Harry Potter franchise.
Through convergence, Harry Potter has hit overdrive and become one of the most popular Transmedia Narratives on Earth.
Fellow Students of BCM 110,
Time has gone so quick, already we find ourselves in week 7 and that lonely, awkward 1st week is way behind us. My understanding of the Media was very general, Channel 9 news at 6 pm and A current Affair at 6.30 pm were my only outlets to the news around the world. But now 7 weeks on I am more in tuned and more aware of how the Media operates around us.
Six Major Companies make up the Media Structure; News Corp, Disney, GE, Viacom, Time Warner and CBS. They accumulate up to 90% of the Media industry, feeding us viewers the information needed for knowledge. My big success so far in this topic is realising the politics and greed caused by the media, more specifically, News Corp – Phone Hacking Scandal. As I delved into this scandal, I discovered the leaps and bounds in which a company goes to, in order to get that news story.
My knowledge of identifying advertising techniques has also increased due to my understanding of connotation and denotation. In fact, my favourite blog post was that of Blog 2 – Rated MA – For Mature Audiences, I discovered how effective sexual advertising was and how the cliche of ‘Sex Sells’ truly exists, and is evident in nealry every advertisment nowadays.
I have reviewed and commented upon my fellow students blogs, and I’m pleased to say that they have all so far had there own perspective and have put across a message of intent about the topics that we have covered so far. I plan to continue learning and realising the media world out there!
Remember, have a laugh at what the Media has to offer!
Now tell me who doesn’t want to be famous? Citizen Journalism is derived from every day people exposing stories and having the Authority to do so. Authority is the essence of gate keeping, it provides a stamp of approval, authority also provides closure for the individual.
British journalist, Andrew Marr suggests that Citizen Journalism has “nothing to do with journalism at all”, further stating it’s all just a drunken rant instead. Overnight fame has occurred like this before, in a young female lying to reporters about a Shooting incident, the infamous Chick Chick Boom.
Clare Werbeloff is her name, and given that she had the authority to talk out to channel 9 was completing legal. However, her story was false and was in fact a joke dared by a friend. She proclaimed this joke later online, with “Got a little too loose in the Cross on Sat ha ha enjoy my clip.” This case of Citizen Journalism propelled the young female to overnight stardom, inciting even a clothing range. She also got herself an agent to deal with the media offers that followed included a photo-shoot in ZOO weekly that she turned down. Miss Werbeloff had the authority to say what she wanted, but was it acceptable? That night someone was shot, and the victim on that evening came out and stated “I’m just a bit upset about the fact that I’ve been shot and that I almost lost my life and there’s this girl all over the news getting popular all because she has no brains.”
Authority or Alcohol-intoxicated Stupidity?
Jürgen Habermas manufactured the idea which is the ‘public sphere‘, from the 18th Century, this idea symbolises an area where individuals can come together to freely debate problems or matters of mutual interest in society. Whilst, the mediated public sphere is a concept, based on Habermas’ idea, that collects the influence of media in the public sphere.
It does not matter whether or not media text evokes a positive or negative reaction in the public sphere. It is clear however that new media offers a higher connectivity and interaction among people. Which is therefore critical in the key concept of discussion and speech, that talks about societal problems, whereby “a realm of social life in which public opinion can be formed” Asen, Robert (1999), “Toward a Normative Conception of Difference in Public Deliberation”, Argumentation and Advocacy.
The Chaser’s War on Everything is a TV show, and a group of Australian comedians that created a major international dilemma in September 2007. The APEC incident caused widespread publicity for these pranksters as they were allowed through restricted zones during the APEC summit meeting held in Sydney, Australia. There was an aftermath due to The Chaser’s actions; Public response, Political reactions, International recognition and Current affairs.
In relation to the ‘Public sphere‘, the Chaser group not only pranked APEC security but also raised security levels guarding the important government bodies and also raised the topic of terrorism as it was so very easy to enter the premises. Harbermas’ concept of the public sphere is a place of debate and discussions of current issues. Both the media, and the Chaser’s, have a monumental effect on the concept, provoking reactions and allowing new ways to arise from this experience.
If Media has taken over, and if 6 of the world’s largest companies are in control of the media sector, are we as the public receiving the correct message? If we are receiving news from such a limited amount of sources, is the news in-depth? Is it viable? Questions like these must be looked upon to address current issues and also get the edge over the other companies is providing reliable information. Rupert Murdoch, one of the wealthiest figures on Earth owns News Corporation and within the previous few years was involved in one of the biggest scandal’s ever – the Phone Hacking Scandal.
There is no need for an in-depth analysis of the Phone hacking scandal, but what came from this story was the fact that News Corp did not deliver the correct message, they cheated and did illegal activities that sees the company still in a legal battle. Below is an image, outlining the companies in which News Corp owns..
Terrorist’s or Peace Activists? Anonymous is a group that has its views on Governments and Media companies, and understands what the people of the World want, rationally or irrationally. They upload multiple weekly videos on there YouTube page addressing media issues and times for change ahead.
Reviewers have found Anonymous to be fake, a hoax and illegal, and also in some cases the start of a terrorist group? But whose to say these allegations are correct? Those exclaiming the reviews are from the big media companies! Is the media industry trying to hide something? Like News Corp did? Are we receiving the correct information?
In today’s society convergence links heavily towards participation, and how such participation can become addictive. Convergence also alters the role of audiences in their interaction with digital media platforms and content. KONY 2012 Campaign is a prime example of participation, more specifically how participation is addictive and that a rise of participatory culture leads to political potential.
In brief, the Stop KONY Campaign directed and narrated by Jason Russell created awareness and support for the invisible children in East and Central African countries, and stopping Leader ‘KONY’ for his cruel actions and intentions in creating child soldiers. This story picked up pace and after several YouTube videos stating it’s cause and acts to help, participation kicked in. It became evident that participation is addictive after celebrities joined the cause; George Clooney, Angelina Jolie and Oprah Winfrey, to name a few.
This inclusion of ‘A class’ celebrities lead to a rise in participatory culture whereby people from all across the globe joined the cause. Donation’s to the website, purchasing KONY packages and setting up posters made it apparent that the campaign was pushing for political potential.
And yes it certainly achieved Political intervention, the campaign featured “12 Policy Makers’ that had the power to keep US government officials in Africa, in order to capture Kony and prevent Child Soldiers. Some of these officials included, Former President George W. Bush and current Secretary of State, John Kerry.
The question that many asked was, Why wasn’t the child soldiers in Africa found out about earlier? Well, it actually was. And this question raised eyebrows to the campaign. Was it a campaign out of love, or for money, wealth and greed?
The KONY campaign reached out to many, and is a great example in how participation through participatory culture, can lead to political potential.
Media and Internet expansion occurs everyday, technologies are advancing and our knowledge is becoming more-in-depth. As a younger more high-tech male, I understand the role in which technological convergence plays.
My media technology is the New Windows 8 Surface RT Tablet that has just entered the market. The Windows 8 Tablet is in fact an open source which allows owners to redistribute the source code, and is evolved through digital community involvement through the Windows way of life. The Windows 8 System Software is also compatible with other known brands compatible with the Windows software, such brands like ASUS and HP and included below.
Major Competitors with the new device is in fact the existing Apple iPad 3 which acts as a closed source licensed under the legal rights of Apple Limited. The owner of this device is also given strict conditions, modifications, sharing or redistribution.